Brand Voice

Auto-extracted from the knowledge base

Colibright reads the tone and positioning straight off the public site, then holds outbound copy to it — shown here on the semji.com example run.

Tone attributes

Expert & pedagogical Native-French pride High content cadence Community-led (SEO SQUARE, AI SCOPE) Proof over adjectives

Voice guardrails

Lead with the native-French differentiator against US players when the account is comparing tools.
Anchor claims on the content score (50,000-piece study) or the AI-visibility audit — concrete, sourced proof points.
Never cite partners or agencies from the partner page as customers — the knowledge base draws that line on purpose.
Don't lean on the generative-visibility hook alone — about a dozen vendors sell the same diagnostic from €29/month. Pair it with a second proof point.
Don't size the account by headcount — frame around seats and page volume, the variable that's actually billed.

Sample opening lines

"Quick one — noticed you're hiring for a content lead who'll need to prove GEO impact fast. Curious how you're currently measuring what's actually working."
"Saw [competitor] showing up in the generative answers on your core comparison query and you weren't. Happy to send the 10-minute audit if useful."
"With the brand unification underway, is visibility being rebuilt market by market, or is there one team owning it across languages?"