Colibright — ICP & Market Fit

Three segmentations. One locks in the rest.

Module 02 of 3: each segmentation changes what you’re allowed to say. The one retained drives the signals, the lists and the copy.

semji.com Run Jul 29, 2026 ankorstore.com not opened yet hokis-traiteur.com not opened yet

02 · ICP & market fit

Three segmentations. One locks in the rest.

Each one changes what you're allowed to say. The choice drives the signals, the lists and the copy.

By the prospect's business model

Retained

Core band 200–2,000 employees, hypothesis to confirm against the closed-won deal mix. Segmented by what creates the pain in the prospect's model — each segment unlocks a different promise and a different social proof.

01Retail & catalog e-commerceWe re-optimize the existing catalog at scale, we don't produce more — thousands of product pages, nobody knows which ones convert.

02Comparison & acquisition in finance or insuranceWe protect the query that pays at the moment of choice — the number depends directly on the buying query, generative answers short-circuit it.

03Media & publishersWe measure and defend traffic where it's leaking — revenue tied to pageviews, the answer block eats the click.

04B2B software, long cycleWe prove what each piece of content returns in demos, page by page — content loses to paid because it can't prove ROI.

05Brand under international unificationOne place to hold visibility for a unified brand, across languages — brand or subsidiary merger, the whole foundation needs rebuilding.

06Franchise networks & retail pointsWe recover in organic what's being paid for twice in ads — local queries, heavy paid-acquisition dependency.

By observed visibility state

Not retained

Not quantifiable without a per-account audit, and it's honest to say so rather than invent a volume. The sharpest cut — the message comes from the account's own data, hard to argue with. Costs ten minutes of audit per account before it can be sorted.

01Absent everywhereNo engine cites them at the moment the prospect is comparing.

02Cited without ever being the sourceSeveral engines cite them, none link back — the strongest and rarest case.

03A named competitor occupies the spotA named competitor answers in their place at the moment of choice.

04Everything cleanFalse profile on this angle — bounce to the content-ROI angle or drop in 30 seconds.

By tooling maturity

Not retained

Segmented by what the account already bought — changes the objection to handle and the entry angle entirely. Partly detectable from the site's technical footprint, so partly automatable before the call.

01Equipped with a measurement suiteThey have the diagnosis, they're missing prioritization and execution.

02Equipped with a semantic optimizerThey score the article before publishing, nobody measures after — closest segment to the content score, most contested.

03Equipped with an AI-visibility trackerA mature prospect, not a false lead — they bought the measurement, not the fix.

04Outsourced to an external providerScored on their own copy, not re-optimized at the cadence freshness demands — the most frequent objection in the corpus.

Account profile

French companies and groups present in Europe, established marketing team, high page-volume site, content production already in place. Core band 200–2,000 people. Above 10,000, separate track — entry via internal referral only, never cold outbound.

Billing variable

Seats and page volume, never headcount — the variable Semji actually bills on.

Sourceable proxies

Indexed page count, a named SEO/content lead, real publishing cadence (4+/month threshold for a 300-person company), visible ad budget.

Extensions

Agencies & integrators — one account can drive several deployments instead of one, an indirect channel.

Negative filter